Pomegranate

Brand Book & Identity System for Pomegranate Inc.

I led the design and development of comprehensive brand and strategy books for Pomegranate Inc., a heritage home and lifestyle brand known for its vibrant prints and Southern charm. The brand deck serves as both a visual and strategic foundation, aligning internal and external stakeholders around a cohesive identity.

The deck includes:

• Brand narrative and positioning
• Logo usage and clear space guidelines
• Color palette and typographic hierarchy
• Tone of voice and messaging framework

Designed to balance tradition with a fresh visual clarity, the brand book empowers the Pomegranate team to maintain consistency across digital, print, and retail environments, while leaving room for creative evolution.